March 2007 - Autonet Ads

Autonet.ca recently launched a new blog feature to accompany their regular professional testdrive reviews, asking regular members of the Canoe.ca staff to try a car out for a week - resulting in reports and opinions from everyday people, and how the vehicles hold up to everyday life, regardless of torque, horsepower or other such technicalities.

Hilariously, this is one of the more expensive online ads I've done in recent times, clocking in with four or five pieces of stock photography.

This campaign came in all sizes of usual online advertising standards.

View full creative.

I had intended to compliment this campaign with flash and came up with a quick and dirty initial concept.

Launch flash in new window.