March 2006 - Canoe Live

2006 was to be the year that Quebecor attempted to realise word-of-the-year "covergence" in a way no-one else could - leveraging their existing newpaper audience with their growing online audience, and perhaps aiding their fledgling investment of television network SUN TV. The idea was to hope that people on the street would take photos of those newsorthy happenings on every street corner, and mail them directly to Canoe Live, way before any professional camera crew would arrive on the scene.

View full creative.